Win what exactly? They’re the biggest game company out there.

Yep it was bought back in https://en.wikipedia.org/wiki/Alien_Blue

I think it was an uphill struggle and nearly impossible to pull off.

Spez had absolutely no interest in changing his stance on working with developers. The hugely ironic thing I read that made me give up hope (and stash my ~1 year in development Reddit App) was Spez saying “It was never designed to support third-party apps.” – yet no acknowledgement that the “official” app was literally a third party app that they purchased years ago called Alien Blue.

Source