• 3 Posts
  • 66 Comments
Joined 2 years ago
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Cake day: July 4th, 2023

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  • Because the advertising business is highly centralized. Getting sponsorships is not as easy as you think.

    An example: YouTube pays content producers per click, so to speak, a ridiculously small amount, but in total, with billions of clicks, a crazy amount. The money to finance this comes largely from advertising revenue (also Google’s main business model). They are the Gatekeepers so to speak.

    But the content producers can’t live off this because Google keeps most of it for itself. They do give people the opportunity to find sponsors themselves tho - and that’s how people actually make the most money. But you have to find them for yourself or through intermediaries (that’s an industry in itself). This is only realistic if you have sufficient reach (subscribers in the example). And that, in turn, is only possible if you have already invested hundreds of hours in the production of content (you can’t make a living if you don’t get paid for that).

    So I think it would be best if the platforms themselves were powerful enough in terms of reach to be able to negotiate well with advertisers. But not as powerful as Google, for example, who can afford to pay content producers a pittance because - unlike small platforms - they are not dependent on them.


  • I think we should be realistic. Content costs money because it requires a lot of effort. It’s naïve to think that content would just be created because people feel like posting something. If the Fediverse is to compete with companies like meta, this is only possible if there are opportunities for content creators to earn money. That should be self-evident, but it obviously isn’t here.

    I’m not saying it’s necessary, but it is if the Fediverse is to have mainstream appeal.

    Simply because the absolute majority of people are out and about where everyone is. And that’s where the content is. That’s the point: if you want good content, it costs money. It’s not just corporations that make a living from it.

    What I want to say is this: The Fediverse could provide fairer conditions for the people who produce content. That makes sense and is necessary because the Internet lives from that.

    I just don’t understand why people here don’t want to realize that work has to be paid for. That’s really strange.










  • Absolutely right. But the thing is that many so-called leaders will no longer have a raison d’être if there are no more unnecessary meetings and all that fuss. Many of them do nothing all day but sit in meetings, achieve nothing and still feel very important. That’s the misery of the world of work: it’s not usually the best who get into management positions, it’s not the most qualified and certainly not the ones who work the hardest. It’s the most unscrupulous, those who pass off the work of others as their own, people who would never achieve anything on their own or in a small company that can’t afford to waste salaries on froth-mongers. LinkedIn makes it clear how this all works, I think: there, too, it is not the competent people who really understand their work who have the most success, it is the busybodies, the networkers and narcissists. If the competent people set the tone, there would be no discussion about office duties in an IT company. It’s only held on to so that managers can live out their fantasies of omnipotence and post nonsense on LinkedIn.