• 0 Posts
  • 21 Comments
Joined 2 years ago
cake
Cake day: June 20th, 2023

help-circle

  • Google has been kicking the can on ending third party cookie support for years. Chrome has such a large market share that whatever they decide to do has a huge impact on the ability to monetize content with ads.

    There’s no clear direct replacement for identifying users for ad targeting outside of 3pty cookies. Lots of competing ‘privacy preserving frameworks’ but they all need buy in from many players at scale to be effective.


















  • I would like to imagine a world where site advertising was reasonable. Ad blockers don’t exist, sites advertise 1 or 2 banners at $3-5 CPM and everyone gets paid and consumes content in synchrony. It won’t happen. Advertising is setup for ad blocking audiences and iOS cookieless environments. Everyone else subsidizes by viewing the myriad of placements splattered all over the page.