I think my point is getting lost in the one pro-corporate part of it…the corporation is responsible for nearly all of the risk, and that investment is what ultimately creates the content. They absolutely do deserve some stake in its IP, just not necessarily nearly as much as they currently have.

This is why I love new media. Low enough startup costs that small individuals and small groups could easily creat and own their own content and IP. It’s really the big investments that complicate everything.

It used to be necessary to sell your soul to the establishment to get your content in front of a large audience, but it’s not anymore.

And don’t get me wrong, it’s only in this specific context and conversation that I would call Google the good guys, or at least the lesser of two evils. Obviously context matters.