lentilhoarder@beehaw.org to Technology@beehaw.orgEnglish · edit-22 years agoNothing is already launching a more affordable sub-brandwww.theverge.comexternal-linkmessage-square39fedilinkarrow-up172arrow-down10file-text
arrow-up172arrow-down1external-linkNothing is already launching a more affordable sub-brandwww.theverge.comlentilhoarder@beehaw.org to Technology@beehaw.orgEnglish · edit-22 years agomessage-square39fedilinkfile-text
CMF by Nothing aims to produce accessibly priced devices, including a new smartwatch and earbuds coming later this year.
minus-squareIm28xwa@lemdro.idlinkfedilinkEnglisharrow-up2·2 years agoWhy would I create a whole sub-brand for my cheaper line of products? Why not put it under the same umbrella? What’s the benefit?
minus-squaremiddlemuddle@beehaw.orglinkfedilinkEnglisharrow-up4·edit-22 years agoSo that they don’t dilute the brand recognition of Nothing. Same reason Toyota has both Toyota-branded and Lexus-branded cars.
minus-squareIm28xwa@lemdro.idlinkfedilinkEnglisharrow-up2·2 years agoSamsung, apple, OnePlus they didn’t make a sub brand for their cheaper line of devices, all under the same brand
minus-squarextapa@feddit.delinkfedilinkarrow-up3·2 years agoSurprisingly, different companies can follow different marketing strategies.
Why would I create a whole sub-brand for my cheaper line of products? Why not put it under the same umbrella? What’s the benefit?
So that they don’t dilute the brand recognition of Nothing. Same reason Toyota has both Toyota-branded and Lexus-branded cars.
Samsung, apple, OnePlus they didn’t make a sub brand for their cheaper line of devices, all under the same brand
Surprisingly, different companies can follow different marketing strategies.